In this digitally connected world, customers dictate all the terms. They need consistent experiences across multiple touch-points. In case, if companies fail to deliver that, customers will not think twice before switching loyalties. So, organizations have to be very careful while engaging with customers. In this era of cut-throat competition, personalized customer engagement and targeted communication are considered as the most crucial factor for success. Personalized engagement helps companies to drive more sales and revenue. By focusing on customers’ interactions, their preferences and needs, companies can easily deliver personalized customer engagement which eventually helps in boosting sales. To bridge the gap between customers and businesses and to improve interaction, organizations are leveraging intelligent marketing automation tools. With the help of these tools, companies can deliver consistent customer experience across multiple touch-points as well as inject personalization to identify the needs of customers.

Intelligent Marketing Automation Tools are, in fact, the need of the hour as with intelligent targeting, social selling, and seamless flow of information leads to more closure. Furthermore, this will also give you clear expectations on revenue. With marketing automation, you can streamline sales process to generate leads and nurture potential customers to the point of closure without involving too many resources. However, the most daunting question is “which marketing software” really helps you as market is flooded with wide array of products. Our best pick is Microsoft Dynamics 365 for Marketing. As a robust, cloud-based marketing application D365 for marketing helps you to manage and guide customers along their journey through the sales funnel – from the first contact through to close. By connecting sales with marketing and automating processes, Dynamics 365 for Marketing enables you to deliver engaging customer experiences across all touch points. As a robust marketing automation tool, Dynamics 365 for marketing offers enables you to keep track of every customer as they move from prospecting to sales, and beyond.

What is Dynamics 365 for Marketing?

Microsoft Dynamics 365 for Marketing comes under the Dynamics 365 Customer Engagement. With this cloud-based application, Microsoft has offered productivity tools that SMBs need to execute successful marketing campaigns across several channels. Dynamics 365 for Marketing comes with high-end templates that can be extensively customized to create and deliver campaigns across various channels. With D365 for marketing, users can customize customer journeys using targeted messages and activities, based on customer interactions or various stages of journey. With personalized and automated interactions, Dynamics 365 for marketing help nurture leads and moves them along the pipeline. As Dynamics 365 Customer Engagement offering, D365 for marketing uses Common Data Model to store and share data. The common data model helps in providing seamless integration with other Microsoft apps. With this, your data remain in sync, and up to date, so the sales and marketing arms of your business can collaborate more effectively.

Dynamics 365 Customer Engagement is an extensive tool that offers in-depth tracking of customer journeys. The built-in Business Intelligence and Machine Learning capabilities differentiate Dynamics 365 for Marketing from rest of the available options. Owing to its built-in capabilities D365 for Marketing isn’t best suited for SMBs with narrow choices. Dynamics 365 Marketing seamlessly caters to both B2B and B2C marketing.   

Core Capabilities of Dynamics 365 Customer Engagement for Marketing

Customer journey creation – With customer journey, you get clear idea about customer such as how customer has discovered your business, information gathering about product or service, and then in the last converting into a customer. Dynamics 365 for Marketing transforms the hypothetical concept of customer journey into actionable, customizable model. With the help of configurable templates, reusable content blocks, and design tools, you can create unlimited numbers of custom workflows to guide customers through their journey. By setting up buyers’ journey and delivering personalized experiences across all online and offline channels, you can amplify your marketing efforts. Furthermore, you can streamline marketing operations with event-driven automation to get actionable insights about the marketing campaigns. You can also build social presence using Microsoft Social Engagement to generate new leads, and engage customers across social channels.

Create and nurture leads – Dynamics 365 for marketing enables you to attract right prospects with targeted, multi-channel marketing campaigns. D365 for marketing delivers automation capabilities across email marketing, web landing pages, events, telemarketing, SMS integration, LinkedIn integration, and other custom channels. With these capabilities, you can easily deliver consistent customer experience across multiple touch points to deliver personalized engagement. Based on buyers’ journey and interactions, D365 for marketing helps in delivering personalized customer journey while providing you thee flexibility to sync and nurture LinkedIn leads. Furthermore, you can run business unit level marketing with custom audience targeting. You can also deliver consistent messaging between sales and marketing to ensure seamless communication.

Web experience foundation – D365 for Marketing helps you to run personalized digital marketing using comprehensive web content management solution. By dynamically managing content, you can create and deliver digital experiences faster while ensuring compelling customer experiences to drive success. By automating marketing efforts, Dynamics 365 for Marketing lowers management and resources costs while enabling you to remain compliant with government, industry, and corporate standards.

Align sales and marketing – Dynamics 365 for marketing works on common data model. It unifies data across contacts, leads, and customers with Dynamics 365 Sales by creating a single view of prospects. With synchronized data, you can easily identify, target, and close top accounts with personalized, account-based content and nurture activities. With automatic workflows, you can easily increase productivity. With familiar Office 365 tools and shared calendars, D365 for marketing delivers cross-team visibility into campaigns and leads.

Lead management – Dynamics 365 for Marketing comes with intuitive lead management tool that helps in tracking, scoring, and nurturing leads more effectively. Built-in automated lead-scoring system qualifies leads at every stage of the customer journey as per predetermined rules, such as email engagement, website visits, and event registration. With Dynamics 365 for Marketing, businesses can set up criteria to rate leads. They can, further, assign grades to the leads asserting their sales-readiness, helping salespeople to focus on the most lucrative areas. 

Final Thoughts

With Microsoft Dynamics 365 for Marketing, you can drive brand awareness by creating multichannel marketing activities. With D365 for Marketing, you can also collect and scrutinize data to gain actionable insights. Built-in business intelligence enables businesses to get informative picture of their customers by using data visualization tools. So, you can communicate with Microsoft partner companies to have Dynamics 365 Customer Engagement for Marketing. As a comprehensive cloud marketing platform, Dynamics 365 for Marketing improves performance of your marketing campaigns by enabling your marketing team to tailor the communication as per customers’ needs and interests.  

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