Microsoft has introduced the “Dynamics 365” to moving business forward. Set to be released this fall, Dynamics 365 promises to “turn business process into business advantage for organizations everywhere“.

Dynamics 365 is a Combination of ERP and CRM

Unify CRM and ERP capabilities and break down data silos with Dynamics 365—modern, intelligent cloud applications that help move your business forward. Dynamics 365 is a cloud-based ERP and CRM enterprise system.

Microsoft already has significant existence in ERP (Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics AX), and CRM (Microsoft Dynamics CRM). Dynamics 365 is the next step in the evolution of a combined ERP and CRM product.

Choice is Yours

Dynamics 365’s cloud solution allows you to tailor the solutions as your unique business needs. With a look and feel similar to Office 365, your organization can take advantage of purpose-built applications specifically created for roles, business functions and industries like: Sales, Customer Service, Finance, Field Service, Operations, Marketing and Project Services Automation.

Microsoft’s vision is that all the customizations and enhancements could be find from Microsoft AppSource. This will uniform the cabaility at one place with all control and validations from Microsft to the End User.

Dynamics 365 Data Model

Dynamics NAV or other Microsoft busienss products or enterprise software has been built on a layer of complicated databases. Consultants would have to set up, maintain, and customize databases for unique business processes. Microsoft seems to be trying to move away from this (customized databases are difficult to integrate and upgrade).

Now partners are enabled by the standardization and consistency of database schema. They can build innovative applications and customizations with confidence that their solutions can be deployed and used across Microsoft’s entire customer base. Customers will browse these applications in a new store – Microsoft AppSource – which is different from the Office Store and Azure Marketplace.

The common data model also allows for tighter integrations with other apps, such as Office 365 or any other business app with a standardized API. Microsoft Office 365, Power BI, the Internet of Things, and Cortana Intelligence are all central to Microsoft’s value proposition of the Microsoft Cloud and Dynamics 365.

Microsoft is using a common data model so that customizations built for one company can be used at another without complication. This increases repeatibility, lowers costs, and makes Microsoft an attractive option for those evaluating enterprise software.

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